Internet is a global network connecting millions of computers that use
the internet protocol suite to link billions of devices worldwide. It is a
network of networks that consists of millions of private, public, academic,
business, and government networks of local to global scope , linked by a broad arrays of electronic wireless, and optic networking
technologies. https://en.m.wikipedia.org/wiki/internet
There are numbers of reasons toward the use of internet as the access to information as well as
communication in the modern world ,first is the flexibility factor as in audio,
text, picture also video . also it is fast to obtain the information , again is
permanence in term of information hats it is easy to find any information
regardless of time like how long does the information published also there are
is the issue of depth in term of information distributed.
According to Rupert Murdoch’s internet has brought changes to the whole
system of information accessibility , that are in the way people obtain the
information including WHEN and HOW they
get it , where they will get it from , and who they will get it from. Flashing
back in America in 1994 the research shows that four{4} out of five {5}
Americans read a paper every day but at a modern world only an half do and this
is caused up due to the use of internet as the source of information. So one among the changes of internet is in
the delivery system of information, at back people used to newspaper as the
source of information but now days we see the delivery system has changed from
hard to soft copies. Also Murdoch’s argued on the fact of delivery concerning
with young teenage who are seen not interested with news paper that shows out how internet has bring changes in
information access that’s they want news that speaks to them personally news
that affect their lives and not other serious issues also they want to use the
information in larger community. And also now days anyone can establish a web
and post out different information instead of sending a letter to the editor
In Murdock views newspaper industry has been affected by the advent of
internet for the fact that people now days doesn’t buy newspaper instead
they go to websites via smart phones and they read online and take newspaper just as a paper. Internet
seem s to be more faster in transmitting information to the larger group than
the newspaper in which the distribution of is the long process and many story
become outdated. The other thing is cost, internet seems to be affordable than
newspaper, the other issue is about feedback, in internet feedback are not delayed
as in newspaper. .
Murdock gives out the suggestion to the editors on how to meet
challenges brought by the internet, that’s editors and journalist are advised
to be creative to meet the competitions of internet. the challenges are on the
readers particularly the teenage who are
the ones in the risk , that they want news on demand, continuously update, they
want a point of view not just what happened, but why it happened. Newspapers
are advised to shift attention into providing in depth journalism as well as providing
news analysis, commentaries, feature, article and opinions pieces. Also he advised
editors to be relevant to their readers so as to be competing with the internet.
Murdock views are relevant to Tanzanians newspaper situation, because the newspaper future of
Tanzania is cloudy because the of
the decline due to the increasing speed
of internet use . what Murdock
addressed about the newspaper
situation was also the same as in Tanzania , so his views are really relevant
to Tanzania situation since there is large number of people who search for
information online nowadays compared to
the number of people who buy and read newspaper in which its number is
critically low. So his views are important for shaping the out the newspaper
structure so as to meet the demand of the readers also to compete with the new technology.
Also they can use web to encourage readers as well as reporters’ and editors
can extend discussion about the way a particular story was reported.
Other challenges newspaper face in Tanzania are like literacy
barrier most of the people doesn’t know
how write and read so when it’s come newspaper in which its distribution are on
writing form the message targeted cannot reach at the right time . this challenge
resulted to the other challenge which is outdated stories in itself may be caused by
the transport problem due to remoteness
of many areas that even the accessibility of getting newspaper on time is
difficult , also reading culture of Tanzania is critically poor many people
they doesn’t have the tendency of reading naturally
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